A wider audience will watch the project grow, follow the hunt map and view the art work and live ‘blogs’ via the project web site (yetifairytales.com). As a result of the traditional cultural ethos that underpins the theme of the project there exists a potential that individuals who would otherwise not interact with arts organisations will be drawn to join the audience.

Throughout the planning of ‘Hunting for Fairy Tales of the Yeti’ the artist has attempted to focus on maintaining innovative approaches to both generating ideas in the workshops and during the field work (the ‘hunt’ itself). The participants will be the prime activists, directing the field work and through these actions producing a performance, which is dynamic, tangible and stimulating in real time. As mentioned the possibilities to work in these methods are only achievable because of the recent developments in expanding access to internet communication. Further examples of such new approaches include the live we-page format that will be used. Such a format is at the cutting edge of using the facility of the internet in such internal projects.

All children ordinarily attending the schools will be given the opportunity to take part in the project on an equal platform to anyone else. A wider audience will engage with the project through sites of available internet access and otherwise through visiting the home of Seven Stories, which practises a monitored ethical policy as part of their remit as a public space.

There have been several significant meetings during planning this project. These meetings in themselves have reconnected the artist and host organisation in ways that would not have occurred otherwise. This regular communication has enabled all parties to express their enthusiasm for taking part and to engage by suggesting how they can support its vision. The timetable for the year ahead shows the pre-planned future team meetings and re-fresh training/administration time throughout the duration of the year of the ‘hunt’.

This project will place those involved in a new and exciting interactive environment where a completely new audience will see the art work. The significance of such a new audience would generate a plethora of new opportunities and mark a launch into a new expanding and developing arena of live interactive story-writing and story-telling, across the internet and thus the globe.

Seven Stories have invited Andy to document the project with the intention of creating a long term resource and they will take the project into the future through utilising the websites results, so as others can create their own similar adventures. As has been suggested the ‘hunt’ holds within it the potential to collect, recount and record oral or rare/lost fairy tales and these in themselves could potentially speak across generations into the future.

The individuals who will engage directly with the artists will be participating through new and inventive ways. Seven Stories press and marketing team will extend reach to a wider audience of their public visitors and digital audiences. The theme of the project is easily accessible for all and can build on the beneficial background of a utilising a cultural ideology that has straddled generations. The exciting theme of the project and it’s existence on the internet is intended to generate new audiences whilst the ‘hunt’ is taking place, such as children and their families, school staff teams and their extended communities, local press and artists.