The people the activity will reach and whether they would ordinarily engage with the arts

The individuals who will engage directly with the artists will be participating through new and inventive ways. Seven Stories press and marketing team will extend reach to a wider audience of their public visitors and digital audiences. The theme of the project is easily accessible for all and can build on the beneficial background of a utilising a cultural ideology that has straddled generations. The exciting theme of the project and it’s existence on the internet is intended to generate new audiences whilst the ‘hunt’ is taking place, such as children and their families, school staff teams and their extended communities, local press and artists.